I’m a sustainability coach and small business owner living in Brunswick, Maine. When I’m not working on business projects or investing for retirement, I’m volunteering as a Rotarian, a Master Gardener Volunteer, and as the volunteer project manager for On the Pathway to Clean Energy. Around town, I’m probably best known for formerly being the proprietor of F.W. Horch Sustainable Goods & Supplies, a sustainable living store on Maine Street in the early 2000s (sadly, my partners and I decided to sell the store so I could go to Japan for a sabbatical year with my family; the new owners closed the store a couple years later). Nowadays my main business venture is Spark Applied Efficiency, a mechanical contracting firm focused on helping companies efficiently use clean energy.

Before I launched my career as a sustainability coach and social entrepreneur, I was an attorney and computer nerd. One of my favorite jobs combining law and coding was being a legal editor at Nolo Press while I was in law school.

Here on Medium I’m publishing articles for feedback as I write my Horch Handbook for Sustainability. I also have a newsletter, Fred Horch's Field Notes for Sustainability.